Overview

Streamline Mortgage approached us with the goal of establishing a distinctive brand identity that resonates with modern homebuyers and investors. Our objective was to craft a cohesive visual language and digital presence that reflects their commitment to simplicity, transparency, and efficiency in the mortgage industry.

Design Objectives

• Brand Positioning: Develop a brand that conveys trust, clarity, and modernity.

• Visual Identity: Create a logo and color palette that are both professional and approachable.

• Logo Design: We designed a minimalist logo featuring clean lines and a streamlined typeface, symbolizing the company’s straightforward approach to mortgage solutions.

• Color Palette: A calming blend of blues and greys was selected to evoke feelings of trust and stability.

• Typography: Big Caslon fonts were utilized to enhance readability and convey a contemporary feel.